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Advice for stirring your online community and fostering engagement

by Super User

окт 12, 2017

Advice for stirring your online community and fostering engagement

When you enter into any new area of science, you almost always find

yourself with a baffling new language of technical terms to learn before you can converse with the experts. This is certainly true in astronomy both in terms of terms that refer to the cosmos and terms that describe the tools of the trade, the most prevalent being the telescope. So to get us off of first base, let’s define some of the key terms that pertain to telescopes to help you be able to talk to them more intelligently. The first area of specialization in telescopes has to do with the types of telescopes people use. The three designs of telescopes that most people use are the Refractor, the Reflector and the Schmidt Cassegrain telescope. The refractor telescope uses a convex lens to focus the light on the eyepiece. The reflector telescope has a concave lens which means it bends in. It uses mirrors to focus the image that you eventually see. The Schmidt Cassegrain telescope uses an involved system of mirrors to capture the image you want to see. A binocular telescope uses a set of telescopes mounted and synchronized so your view of the sky is 3-D. Beyond the basic types, other terms refer to parts of the telescope or to the science behind how telescopes work. Collimation is a term for how well tuned the telescope is to give you a good clear image of what you are looking at. You want your telescope to have good collimation so you are not getting a false image of the celestial body. Aperture is a fancy word for how big the lens of your telescope is. But it’s an important word because the aperture of the lens is the key to how powerful your telescope is. Magnification has nothing to do with it, its all in the aperture.

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in Blog 143401 comments

Advice for stirring your online community and fostering engagement

143401 comments

Juniorgorgo

Среда, 09 июля 2025 12:04

https://rentry.co/sb7g4vox

Let me be blunt: most B2B lead generation advice you see online is outdated, shallow, or just plain wrong. After three decades in marketing, I’ve seen every trick in the book—but only a few actually drive qualified B2B leads consistently.

Here’s the truth: lead generation isn’t about chasing every channel. It’s about targeting decision-makers where they already spend their time. That’s why I swear by a mix of intent-based content marketing, strategic LinkedIn outreach, and high-converting landing pages. These aren't just buzzwords—they’re your three-pillar foundation.

If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.

I regularly advise companies to align their content strategy with their ideal customer profile (ICP). Why? Because when you speak directly to your buyer’s pain points—using terms they search for, like B2B demand generation, inbound leads, and lead nurturing workflows—you instantly build trust and relevance.

The best part? These tactics scale. Whether you're a startup founder or a VP of Marketing at a $50M firm, mastering these basics lets you predictably grow your pipeline.

Want to dive deeper into these tactics? The blog breaks it all down, with templates, tools, and real-world examples. Don’t just generate leads—generate the right ones.

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